Turn complex change into workable systems.

I connect people, process and AI so organizations can decide clearly, adopt confidently and execute in everyday work.

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Transformation works when people can understand the decision, shape the process and use the result.

Portrait of Alexander Friebe in a bright workspace

My work combines recruiting and talent relationships with process management, change practice and AI-enabled workflows. The through-line is practical adoption.

Advisory focus

Clarity from decision to adoption.

Four areas where I help connect strategy with the work people actually do.

On mobile, navigate the advisory areas one card at a time with the arrow buttons. On desktop, they move automatically.

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People & talent systems

Design relationships, not pipelines.

Recruiting, candidate journeys and talent pools work when communication stays personal and processes create reliable orientation.

Deutsche Bahn / Homeday / PAWLIK

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Process & operating clarity

Make the real work visible.

Current states, ownership, handovers and data quality are clarified before new tools or standards are introduced.

Process Management / Operational Improvement

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Change & adoption

Turn decisions into usable practice.

Participation, clear ownership and practical support translate a strategic decision into reliable everyday behavior.

Change Management / Enablement

Abstract mixed-media work on wood with black planes, white thread and a red accent

AI & customer value

Translate AI into relevant work.

At webvise, I connect new business, customer management and strategy with an understanding of AI-enabled workflows.

webvise / Sales / Strategy

On mobile, navigate the advisory areas one card at a time with the arrow buttons. On desktop, they move automatically.

Abstract thread network with paper surfaces and one red wooden element

People & talent systems

Design relationships, not pipelines.

Recruiting, candidate journeys and talent pools work when communication stays personal and processes create reliable orientation.

Deutsche Bahn / Homeday / PAWLIK

Abstract material study made from wood, graphite, paper and thread with a red accent

Process & operating clarity

Make the real work visible.

Current states, ownership, handovers and data quality are clarified before new tools or standards are introduced.

Process Management / Operational Improvement

Abstract thread network with paper surfaces and one red wooden element

Change & adoption

Turn decisions into usable practice.

Participation, clear ownership and practical support translate a strategic decision into reliable everyday behavior.

Change Management / Enablement

Abstract mixed-media work on wood with black planes, white thread and a red accent

AI & customer value

Translate AI into relevant work.

At webvise, I connect new business, customer management and strategy with an understanding of AI-enabled workflows.

webvise / Sales / Strategy

01 / 04
Abstract thread network with paper surfaces and one red wooden element

People & talent systems

Design relationships, not pipelines.

Recruiting, candidate journeys and talent pools work when communication stays personal and processes create reliable orientation.

Deutsche Bahn / Homeday / PAWLIK

Abstract material study made from wood, graphite, paper and thread with a red accent

Process & operating clarity

Make the real work visible.

Current states, ownership, handovers and data quality are clarified before new tools or standards are introduced.

Process Management / Operational Improvement

Abstract thread network with paper surfaces and one red wooden element

Change & adoption

Turn decisions into usable practice.

Participation, clear ownership and practical support translate a strategic decision into reliable everyday behavior.

Change Management / Enablement

Abstract mixed-media work on wood with black planes, white thread and a red accent

AI & customer value

Translate AI into relevant work.

At webvise, I connect new business, customer management and strategy with an understanding of AI-enabled workflows.

webvise / Sales / Strategy

From talent relationships to transformation.

Since 2018, I have connected recruiting, talent relationship management and process work. Today I translate that experience into customer strategy and AI-enabled change.

07/2025 – present

webvise

Consultant - AI Integration, Process & Customer Strategy

Customer strategy / AI-enabled workflows / New business

06/2023 – 11/2025

Deutsche Bahn AG

Talent Relationship Manager / Recruiter Academic Professionals

Talent pool / Change management / Process management

05/2021 – 06/2023

Homeday GmbH

Recruiting Manager - Schwerpunkt Partnermakler

Recruiting / Process quality / Candidate experience

04/2019 – 03/2021

PAWLIK Consultants GmbH

Junior HR Consultant / Consultant & Recruiter

HR consulting / Talent acquisition / Sales

10/2018 – 03/2019

LucaNet AG

Werkstudent HR Recruiting

Recruiting operations / Applicant management / Sourcing

Qualifications

  • B.Sc. Media and Business Psychology, 2019
  • AI-supported Change Management, BTA 2025
  • Process Management, BTA 2025

Languages

German native / Russian C2 / English C1

Tools & systems

  • Softgarden
  • Personio
  • Salesforce
  • Pipedrive
  • Recruitee
  • HubSpot
  • Attio
  • GitHub
  • Vercel
  • Obsidian
  • Codex
  • Suno
  • Leonardo AI
  • Canva
  • CapCut
  • Logic Pro
Abstract thread network with paper surfaces and one red wooden element

A practical operating method.

Understand the work, align ownership, then anchor use through routines, feedback and reliable data.

Understand

Map the work as it happens

Workflows, data, communication and handovers are examined where they actually take place.

Align

Clarify ownership together

Participants make standards concrete instead of only receiving finished instructions.

Anchor

Make use simple and visible

Support, routines, feedback and data quality keep the new process alive in everyday work.

saeshn studio

Creative practice sharpens judgment.

saeshn connects mixed media, art direction and experimental music through the same mindset I bring to advisory work: reading complexity, connecting perspectives and shaping clarity.

Abstract mixed-media work on wood with black planes, white thread and a red accent

Mixed media

Works on wood emerge through layering, sanding, overpainting and thread. Motifs remain perceptible but never fully explained.

saeshn.lab

saeshn.lab is my ongoing music laboratory for electronic composition, shifting voices and a coherent visual language with the support of AI.

Bring me the complex part.

For transformation, people systems, AI adoption or strategic collaboration.